Zoe Foster, she of the highly amusing Fruity Beauty blog and also Harper's Bazaar, has announced that she will be editor-in-chief of new beauty website primped.com.au.
The "go-to for the how-to in beauty" will be launched in July.
With other supremely awesome people such as Nick Waterman, Marguerite Kramer (former ACP online editorial director*) and Yasemin Turker (formerly of Famous), Zoe says that it's going to be a "a web portal (blogs, news, reviews, tips, tricks, interviews, videos, all manner of online magnificence) dedicated entirely to beauty in all of its glorious forms" and "more fun than pretty much anything you can think of that is really, really fun".
More fun than ice cream or laser tag or laughing at the people stuck in traffic on the other side of the road when your side is cruising just fine? (Yes, some people might call that last one "cruel".)
If Fruity Beauty is anything to go by, it will be. I've only seen the homepage and I'm already hearting it. Damn those pretty colours.
xx
*A quick Google search reveals that Marguerite Kramer was the awesome person behind Harpersbazaar.com.au, Madison.com.au, Shoptilyoudrop.com.au, 30daysoffashionandbeauty.com.au. Geez, woman, stop over-acheiving already.
Image courtesy of Sephora
Saturday, April 19, 2008
Primp it!
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